I have retired after a career in marketing management, business consulting and adult education in Australia, Europe and Asia; and I have been providing professional advice and practical hands-on assistance on branding and logo issues to Rotary clubs in South Australia and the Northern Territory for several years via my “Logo Help Line”. Every Rotary and Rotaract Club is required to follow Rotary International’s guidelines on how to use their trademarks and logos. Only by having all clubs consistently using the correct Rotary logos will we achieve the level of brand awareness that we are hoping for in the community. I have a wealth of practical experience in this area, and I am quite familiar with Rotary’s Code of Policies, Brand Centre, and Visual Identity Guidelines; so If you find yourself lost looking for logos and lockups, or feel flummoxed by fancy file formats, just contact the Logo Help Line.