I’m a veteran of the digital industry. I’ve been involved with digital transformation for nearly 25 years. In that time I’ve offered strategic advice to many of Australia’s biggest brands. I was responsible for 15 years for digital strategy for the Toyota company. We were the leading automotive site in the world and our strategy was at least 20 years ahead of any of the competition. I managed the biggest digital advertising account in Australia. More recently I’ve been involved in the delivery of digital advertising and marketing for the tourism industry. Both in Australia and overseas.