Volunteering, and the opportunity to contribute to their communities, are touted as some of the main reasons people join, and remain, in Rotary. Why is it then that some Rotary club members enthusiastically volunteer for every project while others rarely, or never, do? I believe the secret to motivating busy Rotary members lies in focusing your efforts, proactively articulating expectations, seeking and valuing feedback, encouraging excitement and interest in the anticipated impact, prioritizing legislation, especially with social enterprises, and publicly recognizing even small progress. I have tertiary qualifications in strategic leadership and human resource management plus extensive senior management work experience within 24/7 not-for-profit healthcare services that have utilized large numbers of volunteers. I am therefore able to assist Rotary clubs in introducing effective volunteer management policies, procedures, and processes that will improve project participation, minimize potential risk, and still achieve worthwhile results.